We actively engage in the business aspects of sports and are committed to ensuring that clients can make the most of exciting new opportunities in this rapidly expanding industry.
Our team advises governing bodies, organising committees, sporting clubs and associations, players and agents, sponsors, broadcasters, and venues on the key commercial, contractual, and regulatory challenges that the sports industry encounters today. Our focus is primarily on the entertainment aspects of modern sports, such as mega-events, ceremonies, commissioned content, and sports presentation.
The team advises across a wide range of sports, including football, cricket, basketball, tennis, athletics, golf, boxing and motor racing. This can include reviewing and advising on anything from general commercial contracts to sponsorship and endorsement deals, management agreements or even rights clearances for large events.
Our media and entertainment connections allow us to also represent a wider network of clients associated with sport more broadly e.g., sport presenters, commentators and influencers.
The sport team frequently works together with other departments, such as our corporate, intellectual property, employment, reputation and disputes teams. As well as our covering the overlap between esports and traditional sports through our gaming and esports department. This seamless departmental collaboration allows us to offer full spectrum guidance to our sports clients throughout their entire sports careers.
Our areas of expertise include the following:
- Event staging
- Event rights clearance
- Competition law
- Cross-border competition structures
- Governing bodies
- Broadcasting rights
- Development and protection of brands
- Sponsorship and endorsement
- Data protection
- Intellectual property
- Sports-related mediation and litigation
- Player and manager contracts
- Management agreements
- Advertising compliance e.g. gambling
- Transfer agreements
- Image rights
- Tax planning
- Agency agreements
- Reputation protection
- Sports integrity
- Child safeguarding and welfare
They are very commercial, really understand our business and can apply the law practically in line with our business goals.
They are experts in their field, provide very focused and commercial advice and are responsive to tight deadlines.
They're extremely proactive - they provide great communication, thorough research and immediate responses.