ISBA launches code of conduct on best practice for influencer marketing
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Overview
Whether in copy clearance or contractual negotiations, we balance the legal and commercial aspects of the advice we give.
We demonstrate real sensitivity to the often contrasting business and creative needs of agencies and their advertiser clients.
Our experience in providing advice on traditional and digital campaigns has a reach far beyond the UK. We have contacts with the best independent specialist advertising lawyers worldwide and we can draw upon the expertise of some of the country’s foremost entertainment, media and digital rights lawyers from our colleagues within the firm.
Expertise
Our areas of expertise include the following:
- Client/agency agreements
- Media-buying agreements
- Talent agreements
- Production agreements
- Mobile media partnerships
- IP rights licensing
- Data licensing
- EU e-commerce regulation
- Influencers and social media engagement
- Comparative advertising
- Copy and content clearance
- Complaints handling
- Prize promotions
- User generated content
- Advertiser funded content
- Advertiser funded programming
- Defamation
KEY CONTACTS
KEY CONTACTS
Our lawyers have in-depth advertising expertise and deliver high quality, pragmatic and commercial advice.
Caroline Copeland
Partner
Nick Eziefula
Partner
Caroline Copeland
Partner
They understand our business incredibly well and provide a range of specialists as needed.
Quality and the feeling you have the best people on your team.
They are very commercial, really understand our business and can apply the law practically in line with our business goals.
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