Advertising

Members of our advertising group have a thorough grasp of the advertising business and its constantly evolving regulatory and technical environment.

Key contacts
Overview

Whether in copy clearance or contractual negotiations, we balance the legal and commercial aspects of the advice we give.

We demonstrate real sensitivity to the often contrasting business and creative needs of agencies and their advertiser clients.

Our experience in providing advice on traditional and digital campaigns has a reach far beyond the UK. We have contacts with the best independent specialist advertising lawyers worldwide and we can draw upon the expertise of some of the country’s foremost entertainment, media and digital rights lawyers from our colleagues within the firm.

Expertise

Our areas of expertise include the following:

  • Client/agency agreements
  • Media-buying agreements
  • Talent agreements
  • Production agreements
  • Mobile media partnerships
  • IP rights licensing
  • Data licensing
  • EU e-commerce regulation
  • Influencers and social media engagement
  • Comparative advertising
  • Copy and content clearance
  • Complaints handling
  • Prize promotions
  • User generated content
  • Advertiser funded content
  • Advertiser funded programming
  • Defamation

KEY CONTACT

KEY CONTACTS

Our lawyers have in-depth advertising expertise and deliver high quality, pragmatic and commercial advice.

Block quote
Source
High standards, good, transparent communication between team members, excellent understanding of the issues, plus a can-do attitude. Part of the firm’s culture is an awareness of cost, and the farming out of work to the most reasonably-priced resource.
Legal 500
They are experts in their field, provide very focused and commercial advice and are responsive to tight deadlines.
Legal 500
Every lawyer I have worked with has been friendly, approachable and willing to listen.
Chambers & Partners
Block Quote
Source

News & Insights

Lost King – the risk of defamation claims over films based on true events

Stephen Cartwright appointed as trustee of Grounded Sounds

Two computer generated faces facing one other

The Deepfake Dilemma: protecting high-net-worth individuals from the emerging threat

TV remote

Film and TV Briefing: Friday 19 July 2024