John studied Television and Radio before converting to law, completing the PGDL and LPC at BPP University. Prior to joining Simkins, he has held senior commercial roles in the music and events industries. Most recently as Director of Business Development at AXS Europe, John spearheaded new business partnerships including the acquisition of the NEC Group’s ticketing division in 2024.

At Ticketmaster he worked with the UK’s major labels and artist management companies, while as Head of Sales at Island Records he managed the streaming and digital music releases from acts such as Amy Winehouse, Bob Marley and Florence + the Machine.