Sega to pay £625m for Angry Birds maker Rovio Entertainment

April 18, 2023
Mobile phone

Partner Stuart Smith discusses the news that Sega, the gaming giant behind Sonic the Hedgehog, has agreed to buy Angry Birds creator Rovio Entertainment for £625m, in Metro and the International Business Times.

"This deal would give Sega a stronger foothold in the increasingly lucrative mobile sector, something that even a platform holder like Nintendo has been trying to access in recent years.

"With the huge success of the new Super Mario movie, I suspect that Rovio’s experience in adapting Angry Birds for the cinema will also have caught Sega’s eye.

"This announcement suggests that the pace of M&A activity in the gaming world isn’t slowing down anytime soon – good news for successful mobile publishers and developers, especially those who own popular IP ready and waiting for a big screen crossover."

Stuart's comments were published in Metro and the International Business Times, 17 April 2023, and can be found here and here.

Stuart SmithStuart Smith
Stuart Smith
Stuart Smith

News & Insights