Advertising has been called an art form – but it is also a business. And it is constantly evolving.

Members of our advertising group have a thorough grasp of the advertising business and its regulatory and technical environment.

Whether in copy clearance or contractual negotiations, we balance the legal and commercial aspects of the advice we give and demonstrate real sensitivity to the often contrasting business and creative needs of agencies and their advertiser clients.

Our experience in providing advice on traditional and digital campaigns has a reach far beyond the UK. We have contacts with the best independent specialist advertising lawyers worldwide and we can draw upon the expertise of some of the country’s foremost entertainment, music and digital rights lawyers from our colleagues within the firm.


  • Copy clearance
  • Complaints handling
  • Prize promotions
  • User generated content
  • Advertiser funded online content
  • Advertiser funded programming
  • Pharmaceutical advertising
  • Viral and buzz marketing
  • Defamation
  • Client/agency agreements
  • Media-buying agreements
  • Talent agreements
  • Production agreements
  • Mobile media partnerships
  • Creative commons licensing
  • EU e-commerce regulation
  • Blogs, wikis and social media
  • Work permits
  • Comparative advertising.
  • Simkins Logo
    "Cost-effective, commercial and responsive."
    Legal 500, 2018
  • Simkins Logo
    "Excellent commercial lawyers and great team players."
    Legal 500, 2017