Sport & gaming

Our sport and gaming group has an informed understanding of the commercial reality and key legal issues of the worlds of sport and gaming.

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Overview

Our sport and gaming lawyers combine their specialist legal skills with an active involvement in the business side of sport and gaming, and are committed to ensuring that clients can make the most of exciting new opportunities in these ever-growing industries.

In sport, we advise governing bodies, organising committees, sporting clubs and associations, players and agents, sponsors, broadcasters and venues on the most significant commercial, contractual and regulatory issues that face the world of sport today, with a particular focus on the entertainment aspects of modern sport, including mega-events, ceremonies, commissioned content and sports presentation.

In gaming, we advise developers, publishers and financiers on all aspects of production, promotion and exploitation of games, as well as all legal and regulatory aspects of the constantly changing gaming industry.  

In addition, the sport and gaming group often works alongside our corporate group to advise on joint ventures, acquisitions and corporate finance in a sport and gaming context.

Expertise

Our areas of expertise include the following:

  • Event staging
  • Cross-border competition structures
  • Governing bodies
  • Constitutional issues
  • Broadcasting rights
  • Development and protection of brands
  • Sponsorship and endorsement
  • Merchandising
  • Development and publishing agreements
  • Intellectual property clearance
  • Data protection
  • Sports-related mediation and litigation
  • Video games tax relief
  • Player and manager contracts
  • Transfer agreements
  • Image rights
  • Tax planning
  • Agency agreements
  • Immigration

KEY CONTACTS

KEY CONTACTS

Our lawyers have in-depth sport and gaming expertise and deliver high-quality, pragmatic and commercial advice.

Ed Baden Powell

Ed Baden Powell

Partner
Ed Baden Powell

Ed Baden Powell

Partner
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They were incredibly understanding of our unique needs and collaborated in a very flexible way. I would describe the team as very approachable and capable – they took time to listen to our requirements and made recommendations accordingly.
Legal 500
They understand our business incredibly well and provide a range of specialists as needed.
Chambers & Partners
Simkins have an excellent media practice constantly evolving with the changes in our industry.
Legal 500

News & Insights

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Determining meaning on social media – context is key, but how much?

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Film and TV Briefing: Friday 20 May 2022

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Ed Sheeran plus no evidence of access = no copyright infringement

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Partner Susan Thompson and Associate Andrew Lloyd explore the employment law implications of the “tech revolution” in the workplace